To operate a successful retail business that can attract clients and drive sales, you need to be noticed. Smart retailers understand that this begins with signage. Quality signage is an effective and easy way of driving foot traffic and communicating with clients as you design your store. But, if not done correctly, it can get confusing and cause over stimulation.
But, why do signs play an essential role in physical retail businesses? The same way a sales copy of a website needs to grab attention, your store signs need to be useful and clear. Signage assists clients to navigate the shop without questioning your staff.
Just the same way you set standards for the appearance of your employees as well as the conduct expectations; messaging, colour, quality and visibility of signs are critical and require development and consideration. Signs also need to be assigned to the job tasks that range from wayfinding, sales information, usage and general product information. Here are different types of signage every entrepreneur needs to know.
Outdoor signage
This is arguably the essential form of signage since it gets your clients in the door. It helps begin a new relationship. Outdoor signage provides that much needed first impression, especially for the first time customers. The signs do more than just stating who you are. They are designed to draw in customers making them want to buy your products and services. Effective exterior signage can also encourage people who are passing by the store to consider getting in. Forms of outdoor signage include; entrance signs, sidewalk signs, window signs or awnings. Be sure to place the signage at a visible location.
Informational signage
Also known as directional, departmental, wayfinding or organizational signage, these are signs that assist customers to navigate your space easily. If customers find their way easily and get what they came for quickly, they will rely on this convenience always. Directional signage will tell customers where to go. Informational signage should be easy to read and concise to enable customers to understand the message at a glance.
Persuasive signage
These signs influence a client's behaviour using convincing language and attractive images. The signs can advertise a certain product or promotion. Persuasive displays or signs influence client flow and can improve interactivity especially with the unnoticed products. Note that, although persuasive signs need to be witty and eye-catching, they shouldn't be the main attraction. It should just draw customers to the product.
Consider getting any type of signage depending on your business requirements.